A new solution to an old problem

Size charts don’t cut it. Leverage the Bold Metrics body data engine and help shoppers find the right size the first time.

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Simple integration. Powerful results.

The average return rate for apparel online is


The average conversion rate for apparel online is


Fashion Metric to the rescue

Empower your shoppers with confidence in their purchase decisions by translating what they know about themselves to their true body measurements and ultimately their best size.

Your developers are incredibly busy, so implementation has to be incredibly simple. You can easily plug us into your favorite tag manager or just copy and paste a code snippet and we’ll take care of the rest.

Like a fine wine, your recommendations get better over time. The technology is always learning which means the longer you use Fashion Metric, the better it gets and the more it personalizes to your shoppers.

See our whitepaper

Sizing data from more than 3000 brands

Over 5 million fit profiles

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Learn more about Fashion Metric

Thanks for your interest in Fashion Metric. Please tell us a bit more about your company so we can understand if there is a good fit. An account manager will contact you to follow-up on your request and review how we can best work together.

Integration Options
Optimized for your customer journey

Your size chart is broken. We can fix it.

The problem with size charts is that they rarely help a shopper actually select the best size. They usually include a description of body measurements like ‘hips’ that often require a measuring tape to get right—a task that online shoppers are unlikely to do. With the Smart Size Chart, shoppers can leverage information they commonly know about themselves to get size recommendations based on accurate body measurement predictions—delivered in a context that’s very familiar.

A personalized cure for decision paralysis.

Online shopping can be pretty overwhelming when a shopper encounters page after page of matching product results with filters that never seem entirely relevant. Then the shopper finds a garment they like and click through to the product page, only to make the disappointing discovery that the it's unavailable in their size or not know which size to choose. Remove these barriers to buying by only displaying garments that fit.

Put confidence in your cart.

Given all the confusion that size charts create, the online shopper has become conditioned to buy two of a garment, using their home as a dressing room. This means more returns and shoppers who buy less, since they have to load up their credit cards with two of everything they want to buy. Fashion Metric can help prevent this almost-certain return scenario by flagging this behavior and recommending the best size. The result is shoppers who buy more and return less.

From bits to bricks.

The flexibility of Fashion Metric allows the technology to be deployed in impactful ways throughout the customer journey. There’s no reason why your in-store experience can’t benefit from the same technology you use on your website. In an in-store app, shoppers can instantly find garments in their size, avoid multiple trips to the dressing room, and discover clothes they might miss on a normal store visit. Take your in-store experience to the next level, while collecting and leveraging actionable omnichannel data.

Fashion Metric makes it easy to predict accurate, detailed body measurements for shoppers online and in-store. Our Virtual Tailor technology outputs over 50 unique male and female body measurements by utilizing one of the largest data sets of human body measurements in the world in concert with a series of proprietary machine learning algorithms tested and proven by thousands of custom fittings to-date. Our data-centered approach effectively eliminates the human error of self measurements, while giving custom clothiers greater geographical reach.

Return Analytics.

We offer a comprehensive end-to-end solution so that your return rate is more than just a number; dive deeper to track and understand why products are returned. Our size recommendations continue to improve over time with an intelligent, data-driven feedback loop that will arm our algorithms (and you) with actionable data about your customers.

Insights Dashboard.

We accurately predict over 50 body measurements each time a shopper receives a size recommendation. Gain deep insights into the body shapes and sizes of your online shoppers and leverage this data across the organization. Use this data to influence the pattern design process and create garments that better fit your customers. Understand how your shoppers body shapes and sizes vary based on geographic location and use this information to make more data-driven inventory management decisions.

Trusted by retailers and brands

around the world