Unlock the power of body data

Bold Metrics helps brands unlock the power of customer body data to reduce returns, improve sustainability, and optimize operations.

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  • ChestFits just right
  • WaistFits slightly loose
  • OutseamFits slightly long
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Results You Can See

As the leading A.I-powered solution for apparel retailers and brands looking to reduce returns, improve sustainability, and boost conversions, Bold Metrics powers accurate body measurement predictions, helping brands unlock the power of customer body data to meet the demands of today's increasingly personalized world.


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  • +20%average increase in conversion rates
  • -32%average reduction in fit-related returns
  • Reduce Returns

    Reduce return rates by 20% or more in the first year by connecting customers to better-fitting clothing without the guesswork (or measuring tape!).

  • Increase Conversions

    Boost customer purchasing confidence both in-store and online and increase conversion rates by 30% or more in the first year.

  • Data-driven Insights

    Leverage your brand's customer body data into actionable insights to empower optimization from design to distribution.

  • Improve Sustainability

    Harness the power of data-backed insights to streamline your brand's manufacturing process, actively reduce waste and returns, and help your designers design better clothes.

  • Customers First

    Create a personalized retail journey by providing style-by-style fit options for individual customers based on their body measurements and their preferred fit.

  • Scalable Solutions

    From custom clothiers to enterprise-level operations, our simple but powerful API solutions can be tailored to fit the needs of your brand.

AI-powered Body Modelling Capabilities for Apparel and Beyond

Bold Metrics AI Body Scanning technology instantly captures the human form in detail. No measuring tape or photos required. Using advanced AI to accurately determine critical points of measure and body contours to create unique 3D models, each with over 50 individual body measurements. Bold Metrics best-in-class AI Body Scanning technology powers 3D body data capture at scale.

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Size and Fit Recommendations That Convert

Bold Metrics powers some of the most advanced and accurate size recommendation eCommerce platforms. Combining existing size charts or tech pack data to provide sizing suggestions based on individual shopper fit preferences, brands can leverage Bold Metrics’ unique body data engine to create a personalized retail experience for every customer.

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Reduce Returns, Increase Conversions And Improve Sustainability With Bold Metrics

Bold Metrics leverages machine learning technology and A.I to help brands design better-fitting clothing based on actual consumer body measurements, turning some of the world's most trusted brands into some of the world's most sustainable apparel companies.


What our clients are saying

  • Fit is extremely important to our customers, so when we launched our new rental website we wanted to provide our customers with a best-in-class, easy suit and tuxedo fitting experience.

    Kelly Helthall,
    VP Digital & Analytics of Men's Wearhouse
  • Traditionally, we required 16 body measurements from every client to make a pair of bespoke jeans, and these measurements were taken in person using a measuring tape. Now, with the implementation of the Bold Metrics Virtual Tailor, we are able to collect these same measurements from anyone, anywhere, anytime, and have full confidence that the product we make will fit.

    Josh West,
    Co-Founder & CEO of Blue Delta Jeans Co.
  • Leveraging the Bold Metrics machine learning technology, we turned data into action and algorithms into accurate recommendations, so our customers get a great fit.

    Kelly Helthall
    VP Digital & Analytics of Men's Wearhouse
  • I looked at every self measuring tool on the market before settling on Bold Metrics. Sometimes simpler is better and from a user experience perspective it can't be beaten. Not only is it more accurate than smartphone apps; we were able to customize it to our unique product line and serve customers around the world.

    Andrew Parkes
    Founder, EPH Apparel
  • Having an accurate fitting tool was important to our engaged couples searching for wedding suiting to ensure that they would look sharp on their big day.

    Diana Ganz,
    Co-founder and CEO of Suit Shop
  • At Men’s Wearhouse, we understand that digital innovation is essential to growing the business and this partnership is part of how we’re putting our customers’ experience, along with their safety, first.

    Chaitanya Pallapothula, SVP Omni-Channel Technology at Tailored Brands

Personalize the retail experience for every customer.

Understand how your customers like their clothes to fit and how to provide them with a seamless shopping experience when it comes to finding better-fitting clothing. No measuring tape required.

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