Unlock the power of body data
Bold Metrics helps brands unlock the power of customer body data to reduce returns, improve sustainability, and optimize operations.

- ChestFits just right
- WaistFits slightly loose
- OutseamFits slightly long
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Results You Can See
As the leading AI-powered solution for apparel retailers and brands looking to reduce returns, improve sustainability, and boost conversion, Bold Metrics AI Body Modeling technology helps brands unlock the power of customer body data to meet the demands of today's increasingly personalized world.
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- +20%average increase in conversion rates
- -32%average reduction in fit-related returns
Reduce Returns
Reduce return rates by an average of 30% or more in the first year by connecting customers to better-fitting clothing without the guesswork (or a measuring tape!).
Increase Conversion
Boost customer purchasing confidence both in-store and online and increase average conversion rates by 20% or more in the first year.
Data-driven Insights
Leverage your brand's customer body data into actionable insights to empower optimization from design to distribution.
Improve Sustainability
Harness the power of data-backed insights to streamline your brand's manufacturing process, actively reduce waste and returns, and help your designers design better clothes.
Customers First
Create a personalized retail journey by providing style-by-style fit options for individual customers based on their body measurements and their preferred fit.
Scalable Solutions
From custom clothiers to enterprise-level operations, our simple but powerful API solutions can be tailored to fit the needs of your brand.
AI-powered Body Modeling Capabilities for Apparel and Beyond
Size and Fit Recommendations That Convert
Powering Web3 Experiences for Brands and Retailers
Powered by any body measurement capture methodology including Bold Metrics' proprietary AI body modeling technology. Consumers will be able to easily create their Body Data NFT™ seamlessly from a phone, tablet, computer, or compatible AR/VR device and instantly provide brands, retailers, and Metaverses with their detailed body measurements authenticated on the blockchain

Our Products
Virtual TailorDeveloped for custom clothiers and tailors, the Virtual Tailor provides highly accurate customer body measurements.
Virtual SizerThe best-in-class solution for recommending the right size the first time.
Apparel Insights™Go beyond reducing returns. Turn data into actionable insights to power optimization from design to distribution.
Smart Size ChartLeverage our body data engine to go beyond simple size recommendations and help customers pick the right size the first time.
Contactless Fit™ Leverage eight years of finely tuned Machine Learning algorithms to help your customers find the right size without a fitting room.
Reduce Returns, Increase Conversions And Improve Sustainability With Bold Metrics
Bold Metrics leverages machine learning technology and AI to help brands design better-fitting clothing based on actual consumer body measurements, turning some of the world's most trusted brands into some of the world's most sustainable apparel companies.
What our clients are saying
Fit is extremely important to our customers, so when we launched our new rental website we wanted to provide our customers with a best-in-class, easy suit and tuxedo fitting experience.
Traditionally, we required 16 body measurements from every client to make a pair of bespoke jeans, and these measurements were taken in person using a measuring tape. Now, with the implementation of the Bold Metrics Virtual Tailor, we are able to collect these same measurements from anyone, anywhere, anytime, and have full confidence that the product we make will fit.
Leveraging the Bold Metrics machine learning technology, we turned data into action and algorithms into accurate recommendations, so our customers get a great fit.
I looked at every self measuring tool on the market before settling on Bold Metrics. Sometimes simpler is better and from a user experience perspective it can't be beaten. Not only is it more accurate than smartphone apps; we were able to customize it to our unique product line and serve customers around the world.
Having an accurate fitting tool was important to our engaged couples searching for wedding suiting to ensure that they would look sharp on their big day.
At Men’s Wearhouse, we understand that digital innovation is essential to growing the business and this partnership is part of how we’re putting our customers’ experience, along with their safety, first.
Personalize the retail experience for every customer.
Understand how your customers like their clothes to fit and how to provide them with a seamless shopping experience when it comes to finding better-fitting clothing. No measuring tape required.
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