Unlock the power of body data
Bold Metrics helps brands unlock the power of customer body data to reduce returns, improve sustainability, and optimize operations.
- ChestFits just right
- WaistFits slightly loose
- OutseamFits slightly long
Trusted By
Results You Can See
As the leading A.I-powered solution for apparel retailers and brands looking to reduce returns, improve sustainability, and boost conversions, Bold Metrics powers accurate body measurement predictions, helping brands unlock the power of customer body data to meet the demands of today's increasingly personalized world.
- +20%average increase in conversion rates
- -32%average reduction in fit-related returns
Reduce Returns
Reduce return rates by 20% or more in the first year by connecting customers to better-fitting clothing without the guesswork (or measuring tape!).
Increase Conversions
Boost customer purchasing confidence both in-store and online and increase conversion rates by 30% or more in the first year.
Data-driven Insights
Leverage your brand's customer body data into actionable insights to empower optimization from design to distribution.
Improve Sustainability
Harness the power of data-backed insights to streamline your brand's manufacturing process, actively reduce waste and returns, and help your designers design better clothes.
Customers First
Create a personalized retail journey by providing style-by-style fit options for individual customers based on their body measurements and their preferred fit.
Scalable Solutions
From custom clothiers to enterprise-level operations, our simple but powerful API solutions can be tailored to fit the needs of your brand.
Size and Fit Recommendations That Convert
Bold Metrics powers some of the most advanced and accurate size recommendation eCommerce platforms. Brands can leverage our unique body data engine to go beyond simple size recommendations by combining their existing size charts or tech pack data to provide recommendations based on individual shopper fit preferences.
Our Products
Virtual TailorDeveloped for custom clothiers and tailors, the Virtual Tailor provides highly accurate customer body measurements.
- Virtual SizerThe best-in-class solution for recommending the right size the first time.
- Apparel Insights™Go beyond reducing returns. Turn data into actionable insights to power optimization from design to distribution.
- BodyVueMake it easy for customers to see how clothes fit before they buy with our virtual dressing room.
- Smart Size ChartLeverage our body data engine to go beyond simple size recommendations and help customers pick the right size the first time.
- Contactless Fit™ Leverage eight years of finely tuned Machine Learning algorithms to help your customers find the right size without a fitting room.
Reduce Returns, Increase Conversions And Improve Sustainability With Bold Metrics
Bold Metrics leverages machine learning technology and A.I to help brands design better-fitting clothing based on actual consumer body measurements, turning some of the world's most trusted brands into some of the world's most sustainable apparel companies.
What our clients are saying
Fit is extremely important to our customers, so when we launched our new rental website we wanted to provide our customers with a best-in-class, easy suit and tuxedo fitting experience.
Kelly Helthall,
VP Digital & Analytics of Men's Wearhouse
Traditionally, we required 16 body measurements from every client to make a pair of bespoke jeans, and these measurements were taken in person using a measuring tape. Now, with the implementation of the Bold Metrics Virtual Tailor, we are able to collect these same measurements from anyone, anywhere, anytime, and have full confidence that the product we make will fit.
Josh West,
Co-Founder & CEO of Blue Delta Jeans Co.
If you have to go into the store and get a scan or get fitted, it can take a lot of energy, so inputting what you know about your size and creating a 3D body model is the easiest experience for a consumer.
Ryan Leahy,
Co-founder & CEO of Snapsuits
With the help of Bold Metrics, we have virtually eliminated fit as a reason that users may not convert.
Cali Brutz,
Co-founder & CEO of Borrowing Magnolia
I just want to say that I'm so incredibly impressed with Bold Metrics. We've done more suit testing with custom measurements using Bold Metrics, and they fit fantastically. We tested 3 body types (2 of them being in the 300lbs range) and both have said it's the best fitting suit they've had.
Leveraging the Bold Metrics machine learning technology, we turned data into action and algorithms into accurate recommendations, so our customers get a great fit.
Kelly Helthall
VP Digital & Analytics of Men's WearhouseI looked at every self measuring tool on the market before settling on Bold Metrics. Sometimes simpler is better and from a user experience perspective it can't be beaten. Not only is it more accurate than smartphone apps; we were able to customize it to our unique product line and serve customers around the world.
Andrew Parkes
Founder, EPH Apparel
Having an accurate fitting tool was important to our engaged couples searching for wedding suiting to ensure that they would look sharp on their big day.
Diana Ganz,
Co-founder and CEO of Suit Shop
At Men’s Wearhouse, we understand that digital innovation is essential to growing the business and this partnership is part of how we’re putting our customers’ experience, along with their safety, first.
Chaitanya Pallapothula, SVP Omni-Channel Technology at Tailored Brands
Personalize the retail experience for every customer.
Understand how your customers like their clothes to fit and how to provide them with a seamless shopping experience when it comes to finding better-fitting clothing. No measuring tape required.
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