Data-driven Insights For Your Entire Organization

Build your customer digital twin library to optimize technical design, analyze size charts and grading processes, and leverage customer body data insights for strategic decision-making from marketing and eCommerce to product and design.

Data Driven Actionable insights enable operational efficiency and technical design based on real customer body data and inventory analysis to support better design and distribution of apparel.
Distributed Data Embrace data as a competitive advantage to connect your product creation, operations, and go-to-market teams with data-backed insights that optimize business decisions.
Measurable Impact Go beyond size recommendations with intelligent analysis of customer body data, purchases, and returns behavior - helping you increase conversion and stop returns before they start.

150+ million

digital twins

7+ billion

body data points

450+ million

fit simulations

Driven by Data

Built on our foundation of digital twin technology, Apparel Insights® unlocks the power of generative AI to:

Build your brand's customer digital twin library giving you an in-depth analysis of your real customer's body data
Quickly and easily validate proposed grading and size chart changes based your real customer body data
Pair customer body data with purchases and returns behavior to drive improved design and distribution

Why It Works

Apparel Insights® builds on customer-driven data and enriches it through generative AI leveraging digital twin technology with product specifications to provide powerful insights across your organization.

Reporting and analytics on real customer body data and purchase and returns behavior
Detailed body shape, size, and fit coverage analysis enabled by digital twin technology
Operational dashboards showcase geographical trends, inventory analysis, and fit-related return patterns

Exceed Expectations

Unlock your real customer body data to enhance the customer fit experience, improve technical design, and optimize operations across your organization.

✔️ Data-driven insights from actual customer body data

✔️ Create unique digital twins for every shopper

✔️ Build your brand's customer digital twin library

✔️ Connect your product creation, operations, and go-to-market teams

✔️ Reduce returns

✔️ Improve sustainability

✔️ Design based on real customer body data

Our Clients Get Real Results

Reimagining the Sizing Process

We desperately wanted data to validate proposed grading and size chart changes. We were unable to work with competitors due to the high cost of acquiring their data. Instead, with the data from Bold Metrics, we were able to reference data from our actual customers on our site to validate our work before going live. CLUTCH!

- Senior Technical Designer

French Toast & Bold Metrics launch 'Find Your Fit' for schoolwear

Fashion Dive Playbook: Reshaping Fit

Bold Metrics and Mizzen+Main Redefine Performance Menswear Fit

Advances in fit technology could minimize those onerous online returns