BOLD BRANDS: Technology and Innovation in Apparel and E-commerce
How Forma is making virtual fashion accessible for both brands and consumers while crafting a community of digital-first fashion fansEpisode #5: Interview with Ben Chiang of FormaListen
Using computer vision and graphics technology, Forma builds photorealistic avatars that are a dynamic and personalized extension of a person’s online identity. From just a single image, users can create a flexible visual identity instantly, and photo-realistically, allowing individuals to try on any outfit virtually. BOLD Brands speak with co-founder and Forma CEO, Ben Chiang, to find out how, and why, the next fashion moment will take place in VR.
How Luxor & Finch leverages technology and business strategy to help brands solve sizing while also addressing diversity and inclusivity in the industryEpisode #4: Interview with Jessica Couch, founder of Luxor and FinchListen
Apparel retailers face incredible challenges in a post-COVID world. In this episode we speak with the founder of Luxor and Finch, Jessica Couch, to discover how brands can build a better business using technology, and how fixing fit and sizing issues isn’t just about reducing returns but also helps tackle the important issue of inclusivity and diversity.
How direct-to-consumer womenswear label PopLinen built loyalty through listeningEpisode #3: Interview with Desiree Buchanan, founder of PopLinenListen
Bold Metrics’ co-founder Morgan Linton speaks with Desiree Buchanan, Founder of DTC womenswear label PopLinen, to find out why brands need to embrace diversity and empower sustainability, as well as the smart PR moves to help them through this pandemic.
How custom clothier Eph Apparel uses content to create deep connections with their customersEpisode #2: Interview with Andrew Parkes, co-founder of EPH APPARELListen
Great content engages customers and increases conversions. In this episode, Bold Metrics’ co-founder Morgan Linton speaks with Eph Apparel’s co-founder, Andrew Parkes, on the importance of captivating content, how to best engage with customers online, and why casual wear could save the day.
How The Groomsman Suit uses technology to give customers the confidence to purchase their tailored apparel onlineEpisode #1: Interview with Diana Ganz of The Groomsman SuitListen
In this episode, Bold Metrics’ co-founder Morgan Linton speaks with Diana Ganz, co-founder of online suiting company, The Groomsman Suit, on using technology to boost customer confidence, the impact of Covid-19 on formalwear sales, and her tips for starting up your own online apparel company.