BOLD BRANDS: Technology and Innovation in Apparel and E-commerce
How The Groomsman Suit uses technology to give customers the confidence to purchase their tailored apparel onlineInterview with Diana Ganz of The Groomsman SuitListen
In this episode, Bold Metrics’ co-founder Morgan Linton speaks with Diana Ganz, co-founder of online suiting company, The Groomsman Suit, on using technology to boost customer confidence, the impact of Covid-19 on formalwear sales, and her tips for starting up your own online apparel company.
How Custom Clothier Eph Apparel uses content to create deep connections with their customersInterview with Andrew Parkes, co-founder of EPH APPARELListen
Great content engages customers and increases conversions. In this episode, Bold Metrics’ co-founder Morgan Linton speaks with Eph Apparel’s co-founder, Andrew Parkes, on the importance of captivating content, how to best engage with customers online, and why casual wear could save the day.
How direct-to-consumer womenswear label PopLinen built loyalty through listeningInterview with Desiree Buchanan, founder of PopLinenListen
Bold Metrics’ co-founder Morgan Linton speaks with Desiree Buchanan, Founder of DTC womenswear label PopLinen, to find out why brands need to embrace diversity and empower sustainability, as well as the smart PR moves to help them through this pandemic.